Building a successful company in a world dominated by technology actually has more to do with people than it does computers. While new, innovative technologies help set a business apart and gain a competitive advantage over the competition, it is neither practical nor reasonable to assume you can build a great company with just technology and sheer willpower–you need others to buy into your vision. Finding creative ways of motivating a workforce, developing a strong and lasting culture and bringing everyone together under the belief that delivering unique value to customers is the best way to sustainable profits are how a modern company can become an industry leader.